The Best 5 ½ Things about Being a Toastmaster Club’s VP of PR

Speech given at Toastmasters at Walsh College Troy on Monday, May 20, 2013

Public relations professionals are the link between the internal organization and everyone else in the world. Did you know that as a Toastmaster in Good Standing, you have the opportunity be in charge of our club’s PR activities? It’s true! Fellow Toastmasters and future Toastmasters, consider today your lucky day, because today will be life changing.

I’m going to introduce you to the 5 and a ½ best things about being our club’s Vice President of Public Relations.


Let’s start at the top. #1 – This Club is the only place where you can become a VP of PR with NO PR background. That’s right! Step right up, ladies and gentleman. No experience required! Nowhere but Toastmasters can you step into a role where your only qualification is interest, train yourself along the way, and build into your resume valuable, highly sought-after PR experience that can never be taken away from you. In any other organization, if you were to apply for this role, your resume would never see the light of day.

A close second is my #2 – training is provided, as much or as little as interests you. You can dive fully into this position and read the leadership manual, attend free bi-annual training sessions with other VPs of PR from other Toastmaster clubs, scour the internet for articles and tips about the PR role in Toastmaster clubs, and network with fellow VP of PRs at other Toastmaster clubs. Or, you can pick and choose any of these that interest you in helping you to become the best club VP of PR of all time!

Which brings me to the #3 best thing about being our club’s VP of PR: Toastmasters provides you templates and suggestions for press releases! A press release is little more than a pitch to the media and general public about something of interest. This might be officer election results, club contest winners, club open house announcements, or many other exciting club achievements. You simply need to change a few details, add a quote from someone at our club, add your contact information, and WHAM – you’ve got yourself a press release. Submit it to your local community paper, Patch sites, and share with your club members and you’ll see how quickly the word can be spread.

Now if you’ve successfully launched a press release, you’ll learn the fourth best thing about being our club’s VP of PR – your name will appear in print! Why wait a lifetime trying to make the Crain’s list of “People to Watch” when here at Toastmasters, the only achievement you need to get into the press is your ability to add your name and contact info as the media contact! Now don’t get me wrong, this is no small feat. After all, by putting your name as the media contact, you have to be prepared that the next phone call might be from the Detroit News or Free Press. Chances are, that won’t happen – but it IS a possibility! And you as our club’s VP of PR will be there to take the call.

In addition to the traditional PR side of this officer role, you’ll also have the opportunity to gain some social media organizational experience, which is the fifth best thing about being the club’s VP of PR. You can start managing the club’s Facebook page today, and in a month or so, you’ll start to learn tips to help promote club meeting participation. By liking other club’s Facebook pages, you’ll learn their techniques, too. Beyond this, you can certainly test out a club LinkedIn group, Twitter account, and more. And if you’re like me, bring your smartphone with you to meetings and snap those action shots as the opportunity presents itself. I’ve found the club announcements of our achievements to make great photo opps!

This brings me to the fifth and final best thing about being our club’s VP of PR, which is really more of half of a tip. Fellow Toastmasters, if you sign up today, you can step into the role of our club’s VP of PR and I will offer to shadow you in this role for the next six months! I’ll share what I’ve learned, offer you suggestions, or stay out of your hair entirely unless you need support! My hope is that this offer makes the role less intimidating and helps to nudge you in the direction of taking on a new leadership role.

Fellow Toastmasters and future Toastmasters, as long as you’re a member whose dues are paid in full, you have the chance to be the club’s next Vice President of Public Relations. This offer is valid while supplies last and I urge you to act now!

We now return you to your regularly scheduled meeting.

My “Not So Secret” Process to Speechwriting

Think back to the reason you joined Toastmasters. Or if you’re visiting a club, what brought you into the room to check out Toastmasters?

For many people, Toastmasters was sought as a place to practice and improve the art of public speaking.

As for me, fear and lack of confidence brought me to Toastmasters over five years ago. During my first speech, my lips and chin trembled, and I spoke way too fast. In my first year of being involved with the club, I won our club’s speech contest, and went on to win the area speech contest. I know you’re thinking “pretty impressive!”

I would agree, except that the only reason I won is that everyone I competed against in that contest run was eliminated because of time limits. Yes, my fellow Toastmasters and future Toastmasters, I won because I stayed just within the time limits. But that’s another speech for another day.

Today I come to you to talk about my secret method for creating speeches. After today, it will be known as my “not so secret” process since I’m also posting a blog on this topic.

A sample speech outline.
~ from Toastmaster Brenda Meller

In Toastmasters just as in our professional careers, there will be many opportunities to sign up weeks in advance for presentations. There will also be those times that you have just the night before to prepare. Or if you’re like me, Toastmasters speechwriting was on your weekend list, below homework for class, spending time with your family, a mom-to-mom sale, and housework.

Yes my fellow Toastmasters, I admit I started writing this speech at 10:15 p.m. last night.

The beauty of Toastmasters is that you’ll learn so many techniques that will help you in the speechwriting process and delivery. Today, I’d like to share with you four techniques.

• My speechwriting process.
• My inspiration.
• My practice method.
• And as a bonus: my delivery method.

So let’s start with my speechwriting process. I always start by identifying the objective of my speech, and tie it to a manual speech so I can get credit toward my Toastmasters program. I’m working on my CL manual right now, and identified I could use this speech for project 4, which deals with time management. How’s that for irony, by the way?

Then, since there are not requirements other than demonstrating my timing skills, I have to think of my topic. I’ll wait to explain my inspiration process in the next step

I then write out an outline, thinking of a clever opening and witty conclusion, with three points to cover in the body. Okay, I added a fourth as a bonus section.

Next, I write out the speech in a narrative format. I’ll practice reading it once or twice after I’ve written it, and that’s it. I’ll use my outline for practice. More on that later.

So how do I come up with these fabulous speech topics? Well that’s easy. I choose something I like to talk about, and make sure it’s relatable to my audience.

For today’s speech, this was a no brainer. Use my process as the topic. Pure genius!

I’ll often use projects at work for my speech topics, since by delivering them here at Toastmasters, I’ll gain real, usable, productive feedback. Not the “great job Brenda’s” that I get at work, which really don’t tell me if the presentation was effective or not. But the descriptive, specific evaluations we can only get here at Toastmasters.

Other times, I draw on my family as stories of inspiration. In fact, if you Google my name, you’ll find a YouTube video of me at Toastmasters describing my son’s Easter Egg hunt a few years ago. I have to confess: that speech was written the night before, too.

Now onto my practice method. As I mentioned, I’ll write out my speech then read it through once or twice. Then, I collapse it into an outline that I use to rehearse my speech. In the car. Yes, that’s how I practice. Back in the beginning, I would actually practice my speech in front of a mirror or in my basement. But unless I give up more sleep – I don’t know where I would find the time to practice. We all have the same number of hours in a day, and we have to find the time for things we really want to do.

I have to share that when I practice speeches while in the car, I’m entirely hands free and I’m keeping an eye on the road. The people next to me probably think I'm singing along to the radio!

As I practice, I’m also envisioning delivering in the room.

Once I arrive at the meeting, I’ll try to get up in front of the room to assess the “feel” for the group before the meeting starts, if I can.

And that’s really it. I know a few of you were probably thinking I planned this speech weeks ago, practiced it a million times, but just like you, I’m pressed for time. I admit that I thought about cancelling my participation in today’s meeting, but then others started cancelling and I didn’t want to get yelled at by Charles, our club’s VP of Education. He scares me sometimes. (I’m kidding, of course)

This reminds me though that my Toastmasters training has prepared me to be unprepared, and how to quickly prepare. In fact, today’s speech is little more than an extended Table Topic for me.

If you attend a Toastmasters meeting, you’ll get the chance to try a table topic – even if you are not yet a member. Do yourself a favor: do one. Your mind will get practice that will pay off huge in the long run.

My last point I’d like to address regarding my now not-secret speech process is in my delivery. I will make an effort to ensure I’m having fun up here. I start my speeches by walking to the front of the room with a swagger and a smile, like I’ve just won an award that I’ve worked really hard to earn.

I’ve noticed that if I have a strong, confident opening, and I’m enjoying my speech, my audience will too. You should try this sometime!

In summary, my fellow and future Toastmasters, I’d like to say that you, too, can be a public speaking all star. With just a little practice – okay a LOT of practice – you will learn that Toastmasters teaches you techniques that will help you think on your feet, find time when you have no time, and make you a stronger, more capable presenter in any situation.

I’ve learned that whether you’re here at Toastmasters in a safe environment, or at work in a professional situation, you should honor your obligations. Oh, and I’ve also learned that the wrath of Charles is something you CAN avoid by not coming to a meeting, but in the long run, he’s doing all of us a favor by holding us accountable to become better speakers.

For that Charles, I say “THANK YOU.” J

Presented by Brenda Meller at

Toastmasters at Walsh College - Troy
October 21, 2012

This Toastmaster's Quest: IgniteDetroit

I heard from a friend, Brandon Chesnutt on www.facebook.com about an upcoming event called Ignite Detroit. When I initially read the description, I thought it sounded like an interesting concept but not for me. Then I YouTubed (is that a word or am I inventing as I go?) the event and watched a few videos from another Ignite event. And I thought, "hey, I could do that!"

The concept of Ignite Detroit is simple: 15 speakers, each have a 5-minute speaking slot. Here's the twist: each presenter must use 20 PowerPoint slides that automatically advance every 15 seconds.

Toastmasters has given me endless opportunities to practice and refine my public speaking and presentation skills. I'm always open to learning more and know I can still improve, which is part of the reason that I stay active in Toastmasters even after I've earned my "Competent Communicator" designation.

Sometimes I compete in the Toastmasters speech contests. Competition is a great way to keep you on your toes, as well as to learn speaking techniques from other experienced Toastmasters.

This is part of reason I'm interested in competing (performing?) in Ignite Detroit. There are 36 speaker submissions and only the top 7 vote-getters earn a spot. The other 8 spots are chosen by the Ignite Detroit organizers. I have a feeling they may take into account the number of comments left by voters, but this is just speculation on my part. I haven't been asking people to comment but they've been leaving comments. I have 19 comments and 151 votes as of today, Saturday, Feb. 6th. This puts me into 9th placed based on votes. I thought voting ended yesterday and had a few friends helping spread the word within their networks, which resulted in enough votes to earn me 7th ranking for a few hours. Today I'm back to 9th place - just 15 votes behind 7th place, so as you can probably tell, it's anyone's game.

The topics submitted for Ignite Detroit range from retraining the unemployed to end of the world tips to fundraising and much more. The intent of the event is to inform, inspire, and entertain the audience. Right now, there are 200 seats and the event is sold out. (well, not technically "sold" out because the tickets are free.... but all tickets have been spoken for!

You can read all entries by visiting this website: http://ignitedetroit.uservoice.com/forums/39694-ignite-detroit-1

My topic and description:

And You Don't Even Have to Buy Me Lunch.

Plug an inquisitive marketer into social media and what do you get? A bucket load of cool tips - the kind that earns me a lunch or coffee invitation just about every month. You'll be inspired by stuff you never knew about social media - and you'll definitely want to try out at home. Think of this... more

Plug an inquisitive marketer into social media and what do you get? A bucket load of cool tips - the kind that earns me a lunch or coffee invitation just about every month. You'll be inspired by stuff you never knew about social media - and you'll definitely want to try out at home. Think of this as "easter eggs" in social media. This 5-minute presentation will give every Ignite Detroit attendee -- from the beginner to the social media expert -- some new insights. I'll share with you some of my personal favorites - some of which I've never shared in front of a group. And speaking of... don't just take my word for how great this presentation will be. Check out my linkedin profile www.linkedin.com/in/brendameller to read a few recommendations I've been given from folks who have attended my presentations over the past year. Pull up a chair and I'll share a few tricks up my sleeve. And you don't even have to buy me lunch.

Voting ends Monday. If you're interested in voting, the process is pretty simple and takes about 2 minutes of your time.

Here are the step-by-step instructions on how to vote:

1. Visit http://ignitedetroit.uservoice.com/forums/39694-ignite-detroit-1 to see all entries, or visit www.tinyurl.com/brendameller to visit my entry.

2. To the left of the topic name, there is a box with the total number of votes received. Under the box there is a button "VOTE" - click on this button.

3. Sign up using any of these accounts: Facebook, Google, Twitter, Yahoo, OpenID, MySpace, Windows Live ID, Blogger, Verisign, Hyves, AOL, Wordpress, or you can create a UserVoice account.

4. After you sign up and log in to vote, you'll be taken back to the list of entries. If it does not take you automatically to the entry you'd like to vote for, you may need to scroll down the page. Or, type in one word from the title ("Lunch" for my entry, as an example).

5. Mouseover the box that appears below the total number of votes for the entry. You'll notice that you can cast 1, 2, or 3 votes for an entry. You are allocated a total of 6 entries that you can use across all topics. But, no more than 3 votes for any one individual entry.

6. Click the number of votes and you're done.

7. (optional) Send a message on Twitter or Facebook telling people that you've voted, and encourage them to vote, too.

Hope this helps! Happy voting and hope to see you at IgniteDetroit.


ps - Learn more about Ignite Detroit by visiting:
On the web: http://ignitedetroit.net/
Follow on Twitter: @ignitedetroit (you can view comments without having a Twitter account)
Become a fan on their Facebook fan page

My secret: how I learn new marketing techniques

I attended a Toastmasters* Leadership Institute event yesterday in Dearborn, Michigan. The purpose of this event is to bring together all the Toastmaster members in our District (which covers metro Detroit, Windsor, and Toledo) and train the club officers as well as to keep us all updated on upcoming district events. There are also a free breakout session on various leadership and communication topics.

It's a great event for several reasons:
1. It's free and they give you breakfast. Hey - we all gotta be cost-conscious these days!
2. Gives me a chance to chat with other Toastmasters from clubs across the metro area, many of which I keep in touch with through social media (facebook, twitter, linkedin), but only see a few times a year.
3. Even though it requires me to give up half of a Saturday and forgo sleeping in , I look forward to going. I know I'll leave with more information that will help me and my club and I will be inspired. I've found once you start seeking inspiration, you tend to become addicted. :)

I could go on but you get the picture.

So onto the real topic - my secret for learning new marketing techniques: I find the people who are doing things really well, and I learn and then mimic their techniques. I figure out what works for me and what doesn't. Sometimes I ask them to suggest what techniques they would suggest for me. Sometimes I just read about their techniques, or notice what they are doing, or notice what they aren't doing (and see that golden opportunity) and voila I find something. And sometimes through trial and error I find a technique that works even better for me.

What does Toastmasters have to do with any of this, you ask?

Public speaking.

Egad. Even the mention of it is enough to cause a few of you to stop reading this blog right NOW. And a handful of others to recall their high school or college class when you gave a speech and thank god you don't have to do one again anytime soon. There are probably others of you who speak in front of groups regularly as part of your job and it no longer phases you.

Well, not me. I'm an introvert at heart and I'll ALWAYS have to work at my public speaking skills. But by paying close attention to those in my industry who are widely successful, I figured out that I'll need to be a confident, engaging, charismatic speaker in order to be successful in my future. Sure, I could be mediocre. But as my son will tell you, mediocre is "okay" and I want to be better than "okay."

So I joined Toastmasters. I was so nervous going to my first meeting. Would they single me out and ask me to speak? Would the group be so advanced that they would laugh at my speaking ability? And more importantly, would I have enough courage to commit to their program?

Well, nearly 2 1/2 years later I can share that I completed one manual (10 speeches) and earned my "Competent Communicator" award; I completed in an area contest and won best area speaker (funny story actually); I served as club president for a year; and I sponsored a new club and helped that club to charter within a month. But I think the biggest accomplishment for me was that I found my voice. I figured out my speaking style. I worked out many of the insecurities I had about myself speaking in front of groups. I'm proud (and still a bit surprised) to say that even though I still get a bit nervous before I speak in front of a large group - and we're talking groups of 50-100 or more - that I ENJOY speaking.

I also realized that I will always have to continue to practice public speaking and hone my skills. Remember, I'm an introvert at heart. That means that the nervousness I have will never completely go away so I have to chip at it all the time to keep my nerves at bay. That's why you'll always see me raising my hand when there's an opportunity to do so.

Over the past few years, I've had the opportunity to meet many, many, many talented public speakers in Toastmasters. And this brings me back to my secret marketing technique: learning from others. Surround yourself with those who are experts, and you will learn. I look at what they are doing really well - their timing, their gestures, their audience engagement, their jokes even, and I also look for areas where they could do better and think about what I would do differently. I'm continuously soaking up as much as I can from my fellow Toastmasters, and when there's a lull in a presentation, I'm jotting down notes for future speeches, and sometimes for techniques that I can bring back to my club.

Okay, so now you know my secret. Let's just keep this between me and you, okay? Oh, and the world wide web. :)



* If you're not familiar with Toastmasters, a lot of people know it as the "public speaking group." Toastmasters has been around for years and it's an international, professional development group. Its focus is to help people to improve their communication and leadership skills through self-paced programs. Plus, it's pretty inexpensive. I pay $35 twice a year. Read more at www.toastmasters.org.

Secret for Workers-in-Transition (psst... Toastmasters)

I was talking to Marie Jakubiak http://www.linkedin.com/in/mjakubiak today about a Toastmasters club we are forming at the Walsh College Novi campus, as well as the club at the Troy Campus (Park Street Presenters).

We were discussing how both clubs have been extremely successful at increasing members in recent months, and how many of the new members are workers in transition. When I'm talking to the unemployed about Toastmasters, I mention the following to them:

1. Toastmasters can help you with interviewing. How? Table Topics give you practice in answering questions on the spot.

2. Toastmasters can provide you access to network with hundreds of like-minded, driven professionals with leadership potential. Who wouldn't want these connections??? These are the people you want to know today, and the people you will want to know in the future when you're back to work. I can't even count the number of times I've provided a business referral to someone in Toastmasters, and many are not public-speaking related referrals.

3. Toastmasters will provide you with routine. Let's face it... when you're used to working 40-50-60+hours a week and then you're instantly unemployed, you're faced with an identity crisis. And a time crisis. What do you do with all that free time? And c'mon, admit it... even if you didn't love your job, you miss the routine. Most Toastmasters clubs meet twice a month.

4. Toastmasters will provide you with stability... through the current recession and beyond. There are many members who are beginners, but there are also many who have been with Toastmasters for 5-10-15-20+ years. And guess what? Toastmasters will NOT fire you. Well, unless you abuse the club rules (try selling to the members, etc.) but even in those circumstances we try to work things out.

5. Toastmasters will give you confidence and pride in yourself. I've been laid off, so I know how it can feel some days, like you've been kicked in the face. You start to doubt yourself. Even if you've been a dedicated, hard worker. Even if you were awarded Employee of the Month. Even if your former manager told you that you were the best hire she/he'd ever made. Because if you were so great, why aren't you working? Well, there are alot of great, talented people who are in transition right now. And you need to believe in yourself if you want your future employer to believe in you... especially in that crucial, uber-competitive job interview. Cuz gosh darnit, people like you! (remember Stuart Smalley?) I save every comment I'm handed after I give a speech at Toastmasters. I treasure the meeting awards I've won for best speaker, best table topics, best evaluator. And my Area Contest trophy, while it has an interesting story behind it, is a symbol to me - about me and how Toastmasters has helped me believe in myself.

6. Toastmasters will get you over your fear of public speaking. And if you're already over it, it will make you a better speaker. There's two types of people who come to Toastmasters: Those who are good speakers who want to be great speakers, and those who want to get over their fear or discomfort of speaking in front of groups. Guess what? Both will improve your communication and leadership skills through Toastmasters. And if you can speak confidently in front of groups, that's going to help you accelerate in your career and help you move into management positions, if you desire.

and if they're still listening to me after I've shared all this (you're STILL reading???), I'll share something a bit self-serving:

7. Toastmasters wants people like you. People who are highly talented, driven, leaders, lifelong learners, future CEOs, future managers, mentors, role models... and who have all the time in the world right now because they are NOT working. How many times have you put something off that you'd like to pursue because you couldn't fit it in with your work schedule? And how many times during your career did you think about maybe going back for that MBA, or looking into joining a professional association? And maybe you'd heard about Toastmasters, but were too nervous to actually go to a meeting. Well, after surviving a layoff, you're a stronger person and chances are you're open to taking chances. And you're the kind of person I would want in my Toastmasters club. You're the person I want in my professional network. Just because your former company has eliminated your position doesn't change that for me. Actually, it makes me want you as part of Toastmasters even more, because now you have the time to dedicate to helping my club and fellow members! :)

Toastmasters needs volunteers in leadership positions. Or you could even form your own club. How cool would THAT be on a resume? Forming a club in an organization known for leadership and public speaking. If I saw that on a resume, I would definitely call you in for an interview. That's just me, but I'm just saying....

I challenge you to check out a Toastmasters meeting. It can't hurt to visit and you never know who you'll meet. But I can guarantee you that there will be people there just as great as you.

Why I Love Toastmasters

Several years ago during an annual performance review, I asked my manager how I could improve on public speaking. I knew that working in marketing, I would someday need to be comfortable speaking in front of groups in order to move up in the organization. He suggested Toastmasters and told me a bit about the group.

At the time, the thought of speaking up in front of a room freaked me out. And speaking in front of a group of people who were GOOD speakers freaked me out even more. But this manager, Keith, was one of the best managers I have ever had. And he is a confident, engaging speaker. (Visit him here: http://www.linkedin.com/pub/4/294/868) So for Keith to tell me to join Toastmasters, it made me think that maybe it wasn't such a crazy idea...

A few years went by, and I finally started looking into professional organizations and found Toastmasters again. After several visits, I joined the Warren Toastmasters Club. It took me a few meetings to make the commitment, and I'm so glad I did.

Toastmasters is known as the "public speaking" organization, but what it's really about is improving your communication and leadership skills. Thank you to Vera for reminding us of this. When people join Toastmasters, they join for their personal goals. It might be improving their public speaking skills. It might be overcoming their fear of speaking in front of groups. It might be working on improving their English. Or, it might be because someone told them about Toastmasters and they really liked the members of the club. But regardless, I've found that when Toastmasters has started giving back to me is when I started giving back to my club and to our members and guests.

Toastmasters has taught me how to turn nervousness into positive energy. Toastmasters has given me the ability to practice speaking on a regular basis, so it's not as nerve-wracking to speak. Toastmasters has helped me to think on me feet - really helpful for those tough job interview questions. Toastmasters has taught me that it's not about me and my message, but it's about the audience and making a connection. And Toastmasters has taught me that I actually ENJOY speaking in front of people. This is coming from a person who was painfully shy.... plus it has given me confidence in myself and it has helped me to find my speaking voice.

And Toastmasters has introduced me to some really great speakers, friends, and mentors. People like Mary Comfort who has the gift of being an incredibly engaging and down-to-earth presenter and motivational speaker. People like Jim McVicar who has the ability to make you smile and laugh when he gets up to speak - and this is before he has said a word! And people like Joe Meirow, who started a new club in Shelby Township, Michigan - and he wasn't even a Toastmaster when he started the club! And people like Vera Johnson and Nancy Zychowicz - both which I consider to be true role models and mentors. Vera: for her enthusiasm and passion, while balancing an amazing career and young child. Nancy: for her willingness to support members of every club, and for her spirit and warm demeanor.

I aspire to be a strong speaker like Keith, Mary, Jim, Vera, and Nancy, and I know that Toastmasters will help me get there. Yes, I'm still nervous when I'm asked to speak, but I find speaking to be such a great experience that I push that nervousness aside. And now instead of dreading speaking, I actually enjoy it. In fact, I competed in a contest tonight and came in 2nd place!! :)

There are so many reasons why I love Toastmasters. If you're intrigued, check out a club sometime. http://www.toastmasters.org/ and click the orange FIND button to enter your zip code.

ps -- here's a sample speech I gave at the Park Street Presenters group at Walsh College about my son Joshua, entitled, "He's Only Four."

http://tinyurl.com/joshua4