Free Marketing Tip for Bakeries (Pi Day)

My day started with a tweetup, or rather, a #pieup at Grand Traverse Pie in Troy, Michigan. 

"Mmmm...pie on Pi day!" ~Brenda Meller

I met a half dozen other people (including  @DaveBenjamin @DaveMurr @kevin_mclogan @Urbane_Media and a few others), for pie and coffee to celebrate the day that is linked with my favorite baked good: pie. 


Today is March 14, or rather, 3.14.


You may remember Pi from high school geometry. The area of a circle is equal to Pi times the radius squared. If you need a refresher, check out the Pi wikipedia page. Or ask any 16-year old.


Anyway, I was pleasantly surprised to read the Facebook post from Grand Traverse Pie a day beforehand, promoting their celebration of Pi / Pie day on 3.14 at 3:14 p.m. One of their franchises took this a step further and gave away free slices of pie at 3:14 p.m.! This was not the reason that I visited their location, however, as I've been planning this along with a few connections for weeks. 


Those who know me well know that my baked good of choice is pie. I'm not sure what it is. Probably the combination of crust and filling. I dunno. A crust can make or break the pie, though, that's for sure. And my mom baked some excellent homemade pies when I was growing up.


But anyway, I've been very involved in social media and networking since I began my job at Walsh College, and this is the third year in a row I've tried to participate in the #pieup on March 14. I've been successful two out of three years. 


While at the PieUp, I was discussing with others how March 14 is such an excellent opportunity for every pie bakery to take full advantage of the day as a marketing tactic. They can tap in to their social web followers and find people like me who appreciate the clever connection between "Pie" and "Pi." And they can find super connectors who (like me) will invite others to join them via Twitter (a "tweetup"), via a Facebook event page, or by rewarding their VIPs on Foursquare who check in for Pie on Pi day. (sidebar: I earned 8 points on my Pi day Foursquare checkin!)


I'm hoping that you're the owner or manager of a bakery reading this blog post. If you are, please consider promoting the heck out of Pi day next year. Here are some suggestions how to do this:

1. Make sure you designate March 14 as "Pie / Pi day" months in advance. Communicate this with your employees. 
2. Come up with a promotional offer. Maybe it's buy a whole pie, get a piece free, or buy a piece, get a piece free. The better the offer, the more likely you'll get picked up by your local media. The better the offer, the more likely you'll gain a LOT of new traffic that day, too. 
3. Promote the offer: add a mention in your sales receipt footers. Put a sticker on bakery boxes a month or so beforehand. Or print flyers and leave them on your counter by the registers. 
4. Post this on your social web community pages, including Facebook and Twitter. And LinkedIn and YouTube if you have pages there, but those pages are less important, in my opinion. You don't have a social web pages on those sites? Chances are, all of your employees are active in social media. Pick someone and give them the title of social media manager and ask them to help you with your presence on these sites. Yes, you can trust them. It will be okay...
5. Create an event page on Facebook. Invite your customers who are fans of your page to RSVP to the event. You can make it as specific as asking them to come to your store at 3:14p in the afternoon, or as broad as all day long. Have fun with it, and get those customers involved!
6. If you have regular customers who come in with their laptops and tweet, see if you can figure out if they participate in tweetups. Ask them if anyone is planning a tweetup on Pie / Pi day, or March 14. 
7. Create a YouTube video and tell your story about how your store is celebrating Pie / Pi day. Post it on your Facebook page. Tweet it. Make it amusing - that will help its passalong value. 
8. When people come into your store on March 14, greet them with "Happy Pie Day" and inform them of your special offer that day. Bonus points if your cashiers are super enthusiastic!
9. Take pictures of people who participate in your Pie / Pi day celebration. Post their pictures on your Facebook page. Tweet their photos.

Above all, have fun. People like visiting establishments where they are welcomed and celebrated. Not to mention places that sell delicious baked goods like pie. 

Happy Pi day to everyone! I celebrated with strawberry rhubarb and it was delicious. How about you?

Why I Love Toastmasters

Several years ago during an annual performance review, I asked my manager how I could improve on public speaking. I knew that working in marketing, I would someday need to be comfortable speaking in front of groups in order to move up in the organization. He suggested Toastmasters and told me a bit about the group.

At the time, the thought of speaking up in front of a room freaked me out. And speaking in front of a group of people who were GOOD speakers freaked me out even more. But this manager, Keith, was one of the best managers I have ever had. And he is a confident, engaging speaker. (Visit him here: http://www.linkedin.com/pub/4/294/868) So for Keith to tell me to join Toastmasters, it made me think that maybe it wasn't such a crazy idea...

A few years went by, and I finally started looking into professional organizations and found Toastmasters again. After several visits, I joined the Warren Toastmasters Club. It took me a few meetings to make the commitment, and I'm so glad I did.

Toastmasters is known as the "public speaking" organization, but what it's really about is improving your communication and leadership skills. Thank you to Vera for reminding us of this. When people join Toastmasters, they join for their personal goals. It might be improving their public speaking skills. It might be overcoming their fear of speaking in front of groups. It might be working on improving their English. Or, it might be because someone told them about Toastmasters and they really liked the members of the club. But regardless, I've found that when Toastmasters has started giving back to me is when I started giving back to my club and to our members and guests.

Toastmasters has taught me how to turn nervousness into positive energy. Toastmasters has given me the ability to practice speaking on a regular basis, so it's not as nerve-wracking to speak. Toastmasters has helped me to think on me feet - really helpful for those tough job interview questions. Toastmasters has taught me that it's not about me and my message, but it's about the audience and making a connection. And Toastmasters has taught me that I actually ENJOY speaking in front of people. This is coming from a person who was painfully shy.... plus it has given me confidence in myself and it has helped me to find my speaking voice.

And Toastmasters has introduced me to some really great speakers, friends, and mentors. People like Mary Comfort who has the gift of being an incredibly engaging and down-to-earth presenter and motivational speaker. People like Jim McVicar who has the ability to make you smile and laugh when he gets up to speak - and this is before he has said a word! And people like Joe Meirow, who started a new club in Shelby Township, Michigan - and he wasn't even a Toastmaster when he started the club! And people like Vera Johnson and Nancy Zychowicz - both which I consider to be true role models and mentors. Vera: for her enthusiasm and passion, while balancing an amazing career and young child. Nancy: for her willingness to support members of every club, and for her spirit and warm demeanor.

I aspire to be a strong speaker like Keith, Mary, Jim, Vera, and Nancy, and I know that Toastmasters will help me get there. Yes, I'm still nervous when I'm asked to speak, but I find speaking to be such a great experience that I push that nervousness aside. And now instead of dreading speaking, I actually enjoy it. In fact, I competed in a contest tonight and came in 2nd place!! :)

There are so many reasons why I love Toastmasters. If you're intrigued, check out a club sometime. http://www.toastmasters.org/ and click the orange FIND button to enter your zip code.

ps -- here's a sample speech I gave at the Park Street Presenters group at Walsh College about my son Joshua, entitled, "He's Only Four."

http://tinyurl.com/joshua4