I Love My Job and You Should, Too

I know there are probably some people who will read this blog and think I'm crazy. I love my job. I'm proud to write that. Yes, I truly love it. And I think you should, too. 

Find a Job You Love.

I remember in college a professor told me that it's typical to have three careers after college. The first job you get is to have a job. The second job is to get out of your first job. And your third job is a job you love. 


Well, for me it took a few more jobs (I'm on job #5 now). Along the way I learned what I like to do, what I'm good at doing, and what others thought I could do. I also started gaining an understanding of the value of what I do, and how important that is in a career. 


I'm the Director of Marketing at Walsh College, where I was recently promoted from Marketing Manager. Now that may not sound like a big deal to you, but if you work in marketing, you probably understand that it IS a big deal! I remember reading a fictional career book many years ago in which the main character became the Director of Marketing for a hotel chain, and thinking at the time how cool it would be to be a Director of Marketing. 


I started as an Assistant Media Planner at an Ad Agency, then was promoted to Media Planner. Left after 2 1/2 years, and became Area Marketing Coordinator. Left at just under 2 years to become Marketing Coordinator. Laid off from there and became Marketing Specialist at another place, and shortly thereafter promoted to Marketing Manager. I then held the title of Marketing Manager for the past 7 years (wow... just realized that). Now I'll admit that when I first was promoted to Marketing Manager, I didn't feel like my job had changed at all, nor that I was really qualified for a "manager" title. But my manager saw a lot of potential in me (thank you, Keith Woodman!) and supported me in my career. 


I digress.


I love my job. I've been at Walsh for the past three years, and remember when I was interviewing how excited I was to finally find a position that gave me the opportunity to blend my expertise in marketing with my love of professional development. It really is a perfect match for me, and I can now see how all my previous experience has been perfect in preparing me for my current role. 


I love my job, and I think you should, too. Life is too short, and it's not going to get any better if you stay in a job you don't love. You should look forward to getting up in the morning and diving into your day. You should leave the office feeling like you've accomplished something, and the stress of your job should leave you feeling invigorated. Mine does that for me.


You should work for a manager who supports your personal and professional goals. You should work at a company that you believe in. Your company's mission should be your mission as well. You will be far more productive and happy in life if you are passionate about your career.


Now I know there are circumstances that are beyond our control, especially in today's economy. But that doesn't mean that you shouldn't keep an eye on your goal, and focus on finding work that is in some small way related to that goal. If you want to work in sports marketing, blog about sports. If you want to be on FoodTV someday, find a culinary arts program and enroll. But if you are miserable in your current position and don't like the work that you do, please don't go find the same position with a different company. You'll find the same results.


I love my job. Do you?

The Power of Volunteering

I attended a great networking session at Lighthouse of Oakland County today. They started a new program offering job seekers a free monthly breakfast plus workshops led by individuals in the community.

Beth Grossman, an Executive Search Director from Angott Search Group, spoke about a variety of candidates she has worked with who have use their career transition time to volunteer at a charity or other non-profit organization.

Twelve hours after the presentation, here is what is most memorable for me:

1. Volunteering fills that gap in your resume. It demonstrates your desire to stay active and be productive. Plus it gives you something current to talk about in an interview.

2. Being a volunteer can help to lift your spirits. It's tough being unemployed. It's frustrating. And knowing you're not alone doesn't always help. By volunteering your time to help a cause that you are passionate about, you redirect your energy toward helping others. And that feels good.

3. If you're trying to change industries and don't have work experience in your desired area yet, you may be able to gain some experience in a volunteer capacity. That may be just enough to open doors for your next career.

4. When you volunteer and assist at events such as those put on by Lighthouse, you have the opportunity to mingle and interact with a variety of working professionals. Sometimes these individuals are board members or senior executives. And making a name for yourself in a volunteer capacity will give them a very favorable impression of you.

5. It's nice to get out of the house. Or the library. Or the Michigan Works office. There can be something quite calming about working in an office setting that you can't quite achieve at your home office. If you miss the interaction and hustle of office work, you may be able to find a temporary office space as a volunteer.

6. Volunteering gives you something to talk about to friends and family, instead of rehashing your job search. We know they all mean well, but hearing "you'll find something soon" and the gentle head nodding and acknowledgment of the hours you logged on Monster this week can get old really quick.

7. Volunteering gives you a chance to help give back. Maybe you're a whiz at Excel spreadsheets. Or perhaps you've worked as a marketing director. Or maybe you simply enjoyed supporting a team in an administrative role. We all know every company has had to cut back, and many companies are struggling because they can't afford to build back their teams... yet. Non-profits and charities have their own challenges. Many organizations like Lighthouse are finding themselves in the unique situation of finding that previous donors are now clients needing help. You've got the time and expertise, why not volunteer? You might not have the dollars to donate, but you have intellectual insight which can be equally valuable.

So now I've got you convinced to look for some volunteer work. Where do you start?

Pick a charity. Any charity. Preferably one where you have a personal connection or personal interest. Here are a few suggestions to help you get started:

• You could consider the American Cancer Society because you lost a loved one to cancer. My mom lost her battle with cancer when she was 46. One of my personal goals is to someday volunteer for the American Cancer Society, hopefully in a speaking  role.
• If you love kids, you could consider ChildHungerEndsHere.com. The Twitter hashtag is #fightchildhunger. This program serves Forgotten Harvest, Gleaners and Food Gatherers in SE Michigan. Two good friends of mine, Jennifer Marsik Friess and Susan Ferraro of Volare Public Relations have been assisting this program, and they've recruited me to help. 
• Lighthouse of Oakland County has a great volunteer program in place, and many success stories as a result. They mentioned their goal of providing support and inspiration to move people from crisis to self-efficiency. This is in the form of housing, food, counseling, and much more.
• Need something to sweeten the deal? Target is offering a "Scoop it Forward" promotion where you can earn some Ben Jerry's ice cream just for volunteering at a local charity. You just enter your hometown (or metro area) and follow the instructions to find volunteer opps.

Do you work for a charity and need volunteers? Reply to this post.

Are you a job seeker who needs experience to fill a gap on your resume? Reply to this post and tell us what type of volunteer work you are seeking. Or, better yet, contact the PR dept of your desired charity. 

We all can work together to help one another move forward. Don't you agree?

Need Help? Hire an Intern (You'll thank me later...)

The economy has forced us all to tighten our belts, possibly reduce our staff, and for some folks, find a new career altogether. Some of the jobs that were eliminated aren't coming back - requiring refocus.

What this means for all of us is that we need to work more efficiently with reduced resources. I always joke that if you feel that you are overwhelmed at work, then you are working at capacity and that's a good thing. :)

I'm noticing a lot of connections lately who are hesitant to post a job opening because they are leery of being overwhelmed by responses. Or, they are seeking to hire a contract position and if business continues to grow, they may expand it to full-time. All good signals that things are starting to rebound.

From the job seeker perspective, they may be seeking new positions in new industries, and have little to no experience in these areas. And we all know how hard it is to find a job when you have no experience in that area.

This brings me to the topic of today's blog: interns. I'm a big fan. And I'm referring to paid internships - not free labor. That's just not right, in my opinion.

When you find the right intern, you'll find someone who is eager to learn, hungry for work, interested in the job / your company, and a dedicated employee. You get the benefit of having a second pair of hands, at a low cost, without a full-time commitment. Plus you are helping someone to get a foot in the door of a new industry, and possibly in a new position. They get the benefit of gaining valuable on-the-job experience.

I've recruited and hired several interns throughout my career and have always had a positive experience.

Keep in mind though that interns aren't always college students. Sometimes they are experienced individuals who are changing industries. The advantage here is that experienced workers (or, older workers) are more reliable, confident in their abilities, and sometimes more polished. I give everyone equal consideration when it comes to applying for an internship. I'm more concerned that they are seeking an internship for the right reasons -- a foot in the door in the industry -- than how many years they have been in the workforce. If I'm reading in between the lines that the only reason they want the internship is for the money, or to get out of the house, etc., then they aren't a serious candidate. I'm seeking interest, passion, and enthusiasm. Because if you have those traits, you'll be a great intern.

Many colleges and universities offer Career Services to their students and alumni, and often will help you develop and post paid internships. My employer, Walsh College, helped me with my internship posting and I would gladly refer them.

What do you think? Have you hired interns before? What value do they offer you -- both personally and professionally?

Top 10 Tips to Supercharge YOU on LinkedIn

One of the best things about using LinkedIn is the power to share information and insights throughout your network, but you can only do this effectively if you are using LinkedIn effectively. To that end, here are my top 10 suggestions to help supercharge YOU and your efforts on LinkedIn.

Please share this with a worker-in-transition (you could help someone), a hiring manager (they could help the former), a friend, a coworker, or anyone you feel might benefit.

1. Whenever you are at a networking event, make sure you ask people these magical four words: Are You on LinkedIn?
You will get two answers to this question
1) yes - and your response should be -- "Let's connect!"
2) no.... what's LinkedIn? (or some variation) Use this a conversation starter to talk about how you're using LinkedIn. My guess is that it takes 5 or 6 conversations before someone joins LinkedIn, but this is just a guess.

Either way, the more people you can connect with on LinkedIn, the more powerful your network. Being active on LinkedIn gives me access to so many great people that I would probably not stay in touch with, if it were not for LinkedIn. I help my network, and they help me. That's Social Media karma!

2. Simplify your LinkedIn URL.
When you first sign up for LinkedIn, they will automatically assign you with a page address that is some variation of your name and an alpha-numeric code.

Change it. Immediately. I'll wait here...

I suggest simplifying it to your first name.last name. Ex: www.linkedin.com/in/brendameller (note: you only change the code after "/in/").

This makes it MUCH easier for people to find your LinkedIn page. Trust me. You don't want to frustrate that HR manager who is trying to look up your LinkedIn page.

3. Use a Profile Photo.
The use of a photograph helps to personalize your LinkedIn page. If I can't place you based on looking at your profile, your photo helps to jog my memory. Plus, it helps me to build a stronger connection to you if I can see who you are. If you don't use a photo on your profile, you seem mysterious and secretive to me...

4. Use a Pleasant, Professional Photo
Have a friend take a head and shoulder picture of you against a white or light colored wall. You should be wearing professional attire. The background should not be cluttered. The focus should be on you. And you should be smiling pleasantly. Makes me happy to see you happy!

5. Personalize Every Invitation You Send. Yes, EVERY invitation.
LinkedIn offers a lovely standard invitation that shows me and everyone you connect with that you do not care. Take a moment or two to personalize your response and you'll see your connection acceptance rates increase. Example: "Hi Joe, it's Brenda from Walsh College. We met at the ABC Conference on Monday night. It was great hearing more about your company, and I'd like to connect on LinkedIn. Let's stay in touch!" (yes, it's that simple.)

6. Send Your Connections a Thank You Message When They Invite You to Connect.
I think of every invitation to connect as a gift sent to me. Because after all, a connection can open many doors for you. So accepting this "gift" without saying thank you just doesn't seem proper to me. Example: Hi Chris, thanks for connecting on LinkedIn. It was great meeting you at the workshop tonight and I'm glad to hear you're thinking about writing a book. Keep me posted!"

If you take this simple step, your connections will feel appreciated. Which brings me to #7:

7. Create Good Social Media Karma
I used to work for a call center company and one important step in every customer service call was to end with a "Bridge to the Future." This "bridge" was in the form of offering contact information for the company, and inviting the caller to call anytime with questions. I try to create this "bridge" in all message interactions. In the above example, I asked Chris to keep me posted on his book, showing him my interest in his new aspiration. Also makes him feel good about our interaction. And that's good karma. Chances are, if I were to ask Chris a favor in the future, he would be more likely to help me out. Which brings me to #8:

8. Use Your Manners: Say "Please" and "Thank You"
I'm always so impressed by people who exhibit good manners on LinkedIn. These are the people who send me questions in the form of questions, using those magical words of "please" and "thank you" that would make a mom proud. On the other hand, I'm always a bit irritated when people in my network TELL me to do something rather than ask for assistance. Even if it's your job to do something, it makes you feel better when you are asked rather than told. By asking permission, you are involving the other person in the request and working with them. And if you don't say please or thank you, people will notice your (lack of) manners.

9. Please Don't Send Me Your Resume Unless I've Asked for It
On behalf of everyone you're connected to on LinkedIn, I'd like to remind you that sending your resume to all your connections does not show that you are a brilliant and assertive job seeker. It only shows me that you don't know how to use LinkedIn effectively, and it might even deter me from helping you. If I want your resume, I'll ask for it.

10. Remember all the Little People When You've Found Your Next Job
If I've helped you out during your job search and we're 1st-level connections, I would love to receive a message when you're back to work. It shows me that you value our professional relationship and that you understand how to use the site. Plus I get to tell you congratulations, and that supercharges me, too.

Good luck and happy job searching!
Brenda

The Art of ACTIVE Job Seeking

During a Take Charge workshop at Walsh College today, I talked to the Social Media for Job Seekers class about the concept of "active" job seeking. The example I like to use is to ask the class to put their hands on front of the desk in front of them. This can be compared to the traditional job seeker.

In comparison, I ask them to place their hands in an "active hands" position (which I borrowed from Yoga). The "active hands" position engages each finger in the placement of the hand on the desk. It's similar to how a cat lands, or how a runner places his/her hands before a race begins.

The hands are engaged.

I think this is a great example to illustrate the concept of traditional versus active job seeking. The traditional job seeker reviews job boards, sends out resumes, maybe makes a phone call or two to fomer managers, and waits. And in this economy, they wait... and wait... and wait. And applies for more jobs, and waits. Lather, rinse, repeat. (sigh)

The "active" job seeker is fully engaged in his/her job search. They use social media to make connections to former coworkers, managers, vendors, clients, college classmates, professors, mentors, etc. They blog. They are active on LinkedIn, and/or Facebook, and/or Twitter, and they are professional on each of these sites. They attend networking events. They attend workshops to learn new skills or brush up on old skills. They have informational interviews to inquire about a possible change in careers. They update their resume periodically with job search activities (seminars, workshops) and they include their LinkedIn address on their resume. They are helpful to their network of connections, sharing information and resources, and they are respectful of the new roles of social media etiquette. They are optimistic and enthusiastic about their search. It's as if they are using all their senses and all available resources in their job search. And they amaze me. These are the kind of people I want to connect to now, because they are spectacular.

(See, you really need all those fingers ACTIVE to keep all these activities going!)

By being an "active" job seeker, they are poised for that next opportunity, just like the active hands in yoga forces you to become fully engaged and focused on the exercise, and just like the runner is poised to begin his/her race.

And from what I see, the "active" job seekers are the ones finding jobs. It does not happen overnight in most cases (although I learned of someone in the last month who joined LinkedIn, connected with a former professor, interviewed and was hired for a new position BEFORE it was even posted... and this all happened within a week), but it does happen at a faster rate than the traditional job seeker.

I hope this inspires you to become more active in your job search, and that you find your inner peace in the process.