Thursday, July 10, 2014
Q: I need your input... when someone "favorites" one of your tweets, what is or is there a response "protocol"?
A: I think when Twitter first launched the "favorite" feature, they intended it to serve as a bookmark for its users. When you favorite a tweet, you are able to access it again at a later date by clicking on "favorites" on your Twitter homepage, you are able to see those tweets that you favorited.
However, over time, people started using the "favorite" feature as a way to show that they liked a post. Lately, I've noticed that most people are using the "favorite" feature to show their appreciation, approval, or simply their acknowledgement of a post.
What do I do in response? It depends on the situation.
2. Look at their recent tweets, and return the favor by favoriting one of their tweets.
3. Retweet one of their tweets.
Options 2 and 3 help to create greater engagement between you and the other Twitter user, plus it helps to increase their visibility on Twitter.
I rarely rely to say "thanks" for someone favoriting a Tweet, because that is not really necessary. It would be like sending a thank you not for receiving a thank you note.
Now, I'd like my Twitter peeps to weigh in: how do you respond (if at all) when someone favorites one of your tweets?
Tweet your response using the hashtag #FavoriteEtiquette and I'll RT you and give you a "favorite."
Wednesday, March 14, 2012
|"Mmmm...pie on Pi day!" ~Brenda Meller|
Today is March 14, or rather, 3.14.
You may remember Pi from high school geometry. The area of a circle is equal to Pi times the radius squared. If you need a refresher, check out the Pi wikipedia page. Or ask any 16-year old.
Anyway, I was pleasantly surprised to read the Facebook post from Grand Traverse Pie a day beforehand, promoting their celebration of Pi / Pie day on 3.14 at 3:14 p.m. One of their franchises took this a step further and gave away free slices of pie at 3:14 p.m.! This was not the reason that I visited their location, however, as I've been planning this along with a few connections for weeks.
Those who know me well know that my baked good of choice is pie. I'm not sure what it is. Probably the combination of crust and filling. I dunno. A crust can make or break the pie, though, that's for sure. And my mom baked some excellent homemade pies when I was growing up.
But anyway, I've been very involved in social media and networking since I began my job at Walsh College, and this is the third year in a row I've tried to participate in the #pieup on March 14. I've been successful two out of three years.
While at the PieUp, I was discussing with others how March 14 is such an excellent opportunity for every pie bakery to take full advantage of the day as a marketing tactic. They can tap in to their social web followers and find people like me who appreciate the clever connection between "Pie" and "Pi." And they can find super connectors who (like me) will invite others to join them via Twitter (a "tweetup"), via a Facebook event page, or by rewarding their VIPs on Foursquare who check in for Pie on Pi day. (sidebar: I earned 8 points on my Pi day Foursquare checkin!)
I'm hoping that you're the owner or manager of a bakery reading this blog post. If you are, please consider promoting the heck out of Pi day next year. Here are some suggestions how to do this:
- Make sure you designate March 14 as "Pie / Pi day" months in advance. Communicate this with your employees.
- Come up with a promotional offer. Maybe it's buy a whole pie, get a piece free, or buy a piece, get a piece free. The better the offer, the more likely you'll get picked up by your local media. The better the offer, the more likely you'll gain a LOT of new traffic that day, too.
- Promote the offer: add a mention in your sales receipt footers. Put a sticker on bakery boxes a month or so beforehand. Or print flyers and leave them on your counter by the registers.
- Post this on your social web community pages, including Facebook and Twitter. And LinkedIn and YouTube if you have pages there, but those pages are less important, in my opinion. You don't have a social web pages on those sites? Chances are, all of your employees are active in social media. Pick someone and give them the title of social media manager and ask them to help you with your presence on these sites. Yes, you can trust them. It will be okay...
- Create an event page on Facebook. Invite your customers who are fans of your page to RSVP to the event. You can make it as specific as asking them to come to your store at 3:14p in the afternoon, or as broad as all day long. Have fun with it, and get those customers involved!
- If you have regular customers who come in with their laptops and tweet, see if you can figure out if they participate in tweetups. Ask them if anyone is planning a tweetup on Pie / Pi day, or March 14.
- Create a YouTube video and tell your story about how your store is celebrating Pie / Pi day. Post it on your Facebook page. Tweet it. Make it amusing - that will help its passalong value.
- When people come into your store on March 14, greet them with "Happy Pie Day" and inform them of your special offer that day. Bonus points if your cashiers are super enthusiastic!
- Take pictures of people who participate in your Pie / Pi day celebration. Post their pictures on your Facebook page. Tweet their photos.
Wednesday, March 7, 2012
At the drive-through window, the young man opened the window and I told him I won a free latte. He then yelled out "YAHOO! Congratulations!" in such an exuberant tone you would've thought I just won the lottery.
It was quite amusing and made me laugh out loud. I'm quite sure it was the single best drive-through experience I've ever had, and one that I'll always remember. Not to mention it helped Monday get off to a great start!
I'm not sure if he was being overly sarcastic, or if he was just an outgoing, cheerful guy. Either way, it made me smile and glad that I stopped in that day.
This is the same Tim Horton's that I take my son to for an occasional "Donut Day" breakfast. The Friday morning tradition started when he was in daycare, and we've continued it even though he's now in elementary school. I'm explaining this to illustrate how I was already a loyal customer to this location.
Now they've gone and won me over all over again!
They say you're more likely to tell your friends and family about a bad customer experience. Not me. I'm more likely to share the good news. After I post this blog, I'm going to share with my nearly 2,000 Twitter followers and over 400 Facebook friends.
Oh, and by the way, I rolled the rim on that coffee cup after I finished my latte, and guess what? Yes, I've won another free latte. :)
Thursday, September 8, 2011
|"Yes, you can have FUN and be professional," says Brenda Meller.|
- Don't apologize to your audience. We don't know that you had to condense your usual 60-minute presentation into 15 minutes, or that you typically use PowerPoint slides and are speaking off the cuff. Nor do we know that you were stuck in traffic or otherwise feeling rushed. Project confidence and poise. We like to see happy, confident speakers.
- Speak on a topic that is related to, but not a direct part of your profession. This technique will captivate us because we feel that you are sharing your knowledge and not selling to us. Choose a topic that is near and dear to your heart. Your passion and enthusiasm will show. Plus you'll be more likely to get referrals for other speaking gigs.
- Incorporate personal stories into your presentation. This helps us visualize your points, and makes your presentation more memorable.
- Conversational presentations are better than lectures. Bring your audience into the presentation by using names from your audience, and encouraging Q&A at the end.
- Remember to speak S-L-O-W-L-Y. You should strive to speak at a rate of speech that feels too slow if you were talking to someone one-on-one. It gives us time to process what you are saying.
- Have fun! We, the audience, enjoy those speakers who look as if they are enjoying themselves. Yes, you can have fun and be professional.
- Handouts are helpful. Give us one sheet of paper with your key points. That way we can keep notes. Make sure you include your contact info on that sheet, including your Twitter name if you have one.
- Before you begin, ask a few audience members to answer a question related to your topic. this helps with #4.
- Using notes is okay, but please don't read your presentation. You know your stuff! Trust me, you do. If you don't know your stuff, you should rehearse it thoroughly until you do, or pick another topic.
Saturday, February 6, 2010
The concept of Ignite Detroit is simple: 15 speakers, each have a 5-minute speaking slot. Here's the twist: each presenter must use 20 PowerPoint slides that automatically advance every 15 seconds.
Toastmasters has given me endless opportunities to practice and refine my public speaking and presentation skills. I'm always open to learning more and know I can still improve, which is part of the reason that I stay active in Toastmasters even after I've earned my "Competent Communicator" designation.
Sometimes I compete in the Toastmasters speech contests. Competition is a great way to keep you on your toes, as well as to learn speaking techniques from other experienced Toastmasters.
This is part of reason I'm interested in competing (performing?) in Ignite Detroit. There are 36 speaker submissions and only the top 7 vote-getters earn a spot. The other 8 spots are chosen by the Ignite Detroit organizers. I have a feeling they may take into account the number of comments left by voters, but this is just speculation on my part. I haven't been asking people to comment but they've been leaving comments. I have 19 comments and 151 votes as of today, Saturday, Feb. 6th. This puts me into 9th placed based on votes. I thought voting ended yesterday and had a few friends helping spread the word within their networks, which resulted in enough votes to earn me 7th ranking for a few hours. Today I'm back to 9th place - just 15 votes behind 7th place, so as you can probably tell, it's anyone's game.
The topics submitted for Ignite Detroit range from retraining the unemployed to end of the world tips to fundraising and much more. The intent of the event is to inform, inspire, and entertain the audience. Right now, there are 200 seats and the event is sold out. (well, not technically "sold" out because the tickets are free.... but all tickets have been spoken for!
You can read all entries by visiting this website: http://ignitedetroit.uservoice.com/forums/39694-ignite-detroit-1
My topic and description:
Plug an inquisitive marketer into social media and what do you get? A bucket load of cool tips - the kind that earns me a lunch or coffee invitation just about every month. You'll be inspired by stuff you never knew about social media - and you'll definitely want to try out at home. Think of this... more
Plug an inquisitive marketer into social media and what do you get? A bucket load of cool tips - the kind that earns me a lunch or coffee invitation just about every month. You'll be inspired by stuff you never knew about social media - and you'll definitely want to try out at home. Think of this as "easter eggs" in social media. This 5-minute presentation will give every Ignite Detroit attendee -- from the beginner to the social media expert -- some new insights. I'll share with you some of my personal favorites - some of which I've never shared in front of a group. And speaking of... don't just take my word for how great this presentation will be. Check out my linkedin profile www.linkedin.com/in/brendameller to read a few recommendations I've been given from folks who have attended my presentations over the past year. Pull up a chair and I'll share a few tricks up my sleeve. And you don't even have to buy me lunch.
Here are the step-by-step instructions on how to vote:
1. Visit http://ignitedetroit.uservoice.com/forums/39694-ignite-detroit-1 to see all entries, or visit www.tinyurl.com/brendameller to visit my entry.
2. To the left of the topic name, there is a box with the total number of votes received. Under the box there is a button "VOTE" - click on this button.
3. Sign up using any of these accounts: Facebook, Google, Twitter, Yahoo, OpenID, MySpace, Windows Live ID, Blogger, Verisign, Hyves, AOL, Wordpress, or you can create a UserVoice account.
4. After you sign up and log in to vote, you'll be taken back to the list of entries. If it does not take you automatically to the entry you'd like to vote for, you may need to scroll down the page. Or, type in one word from the title ("Lunch" for my entry, as an example).
5. Mouseover the box that appears below the total number of votes for the entry. You'll notice that you can cast 1, 2, or 3 votes for an entry. You are allocated a total of 6 entries that you can use across all topics. But, no more than 3 votes for any one individual entry.
6. Click the number of votes and you're done.
7. (optional) Send a message on Twitter or Facebook telling people that you've voted, and encourage them to vote, too.
Hope this helps! Happy voting and hope to see you at IgniteDetroit.
ps - Learn more about Ignite Detroit by visiting:
On the web: http://ignitedetroit.net/
Follow on Twitter: @ignitedetroit (you can view comments without having a Twitter account)
Become a fan on their Facebook fan page
Wednesday, February 3, 2010
I believe in karma, especially in Social Media. The more I help my network, the more my network helps me. I'm creating friendships and connections that make my job easier to do. Plus, there's no comparison to receiving "The Note" in my LinkedIn inbox from a job seeker who is back to work, and thanking me for the social media tips they learned along the way that helped them in their job search.
In addition to my network working through me for career opportunities, they also seek help in other areas. Sometimes they have job postings (seems like more and more of these lately - perhaps a good sign?). And sometimes they are looking to connect for networking purposes.
Back to the career seekers / job posting topic for a second. There's a phenomenon I see in my network which I call the "Titanic Effect." You'll recall the part of Titanic's timeline when the boat was sinking fast and the lifeboats were not all completely full, but they were rowing away from the crowded ocean for fear that the lifeboats would be overtaken and all would be lost. The same thing is occurring with some hiring managers nowadays: they don't want to post a job on monster or even on LinkedIn because they don't want to be overwhelmed with 500+ resumes and inquiries. Even though they know there are a lot of talented people seeking work.
There was a show on TV once about the Titanic and they had a group of grade-schoolers brainstorm ways that more passengers could be saved. They thought of dozens of solutions, the most memorable of which was bringing all the lifeboats together and using fabric and furniture to create a tarp to hold more passengers inside the circle of lifeboats. The kids put their heads together and thought of creative solutions, and so should we.
We all want the economy to improve and some of our lifeboats have space to spare. But if the fear of being capsized is greater than the belief that we can help, we're frozen to do anything (no titanic pun intended).
So I ask you: if you have an open position at your company, do something - reach out through your network with a description of your job. It's like extending a hand to an adjoining lifeboat and opening up a few seats as a result. I'm not saying to post it on Monster or advertise it on your nightly news. But if we all did a little something today, and then tomorrow, and then the next day, we'd start building more positive momentum. And that positive karma would create more positive karma, and would come back to us. It could be in the form of more business for our company. It could be in more leads from our network. It could be in stronger relationships with our clients and customers. But in order for anything to occur, the process needs to start somewhere.
Sometimes karma stalls out like a ball in motion that loses momentum. Push it forward a bit or even down a hill and you've got some serious speed. Don't expect it to come back to you. It will -- eventually though. Because that is the power of social media karma.
My goal is to help one person in my network before the end of the night. I challenge you to do the same. See you on linkedin, facebook, or twitter. And share your own challenges here.